Google Analytics

Linking Google Analytics

To connect your Google Analytics (GA) account, grant Analyst-level access to platform-system-user@decile.com.

Important Note:

As of 7/1/2024, Google has sunset all ****GA Universal Analytics (UA) functionality.

This includes the ability to pull UA data from the API. As a result, Decile can only pull data from GA4 properties and will only have GA attribution data going back to when your brand set up GA4.

By default, Decile will backfill GA4 attribution data starting from 7/1/2023. Please let your Customer Success rep know if you would like the GA4 backfill to begin earlier than 7/1/2023.

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